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Key facts:

To the onlineshop

Shopware Edition


  • Gravado is an ecommerce store that sells personalised decorations, jewellery and household products with engravings. Founded in 2012, Gravado has engraved more than 300,000 customised designs, produced over 500,000 gifts and has more than 200,000 satisfied customers.


  • Decorations, homewares, jewellery and accessories


  • B2B and B2C Shop
  • 850 items across 85 categories
  • Gravado distributes its products in Germany, Austria and Switzerland
  • In addition to its own online store, Gravado also sells its products on external marketplaces such as Amazon and eBay
  • Customers can customise different products by adding dates, names and text

Technical features

  • Personalisation solution: a configuration tool developed by Gravado's agency Solution 360
  • Newsletter marketing tool: SALESmango
  • Monitoring tool: Google Analytics
  • Hosting scenario: the all-in-one database is housed on a dedicated server together with Apache

Benefits of Shopware:

  • Migration from Magento 1 to Shopware 6

    The existing online store was successfully migrated from Magento to Shopware 6 in 2020.
  • Advanced API-first architecture

    Shopware 6 offers state-of-the-art technology and has a wide range of functions. This allowed Gravado to easily connect to external systems and implement a modern UI/UX for its end customers. In addition, Gravado employees can now manage the online store more effectively, even if they've no IT skills.
  • Increased sales and conversions

    By using Shopware, Gravado has achieved 35% more sales through its website and 45% more on mobile devices. In addition, conversions also increased to over 20% overall and 28% on mobile devices.
  • Higher visibility

    Gravado saw an increase of at least 50% in its visibility on desktop and mobile devices. The average shopping basket value also increased by around 14%.
  • Competent partner agencies

    Solution 360 supported Gravado throughout the entire project. The certified Shopware partner is highly experienced and competent in the industry. And what's more, both parties found the collaboration was pleasant and productive.
  • Implementation duration: 8 months

    Gravado's online store went online after only 8 months. It took only six to eight weeks for the first results to appear.
  • Use of the Shopware 6 Shopping Experiences

    The Shopware 6 Shopping Experiences enabled Gravado to act flexibly in many areas and choose all their pages directly from their marketing department.

Gravado: the partner for individual gift ideas

"As unique as the life of the person receiving the gift" – that is Gravado's core business value. The online store with company headquarters in Hanover is known for its engravings and pyrography. Not only do they offer high-quality personalised gifts, they also allow their customers to personalise products for their loved ones. For example, customers can add names, birthdays, wedding anniversaries, text and even geographical coordinates to the products. Onlineshop-Gravado

The challenges

Since Gravado's customers are involved in customising the products, they needed a store system to make this process user-friendly. So usability was the top priority here to improve the shopping experience. Gravado also wanted a platform that was easily scalable, maintainable and had greater longevity.

Shopware 6 as a solution

To overcome the challenges mentioned above, Gravado opted for Shopware 6. The state-of-the-art store system enabled them to implement a very modern and simple design so that customers could find their desired products more efficiently. In addition, Gravado developed a unique extension with the help of the Shopware Solution Partner Solution 360. It's equipped with a drop-down menu that allows products to be customised easily. Names, dates and other information can also be entered in the app and then engraved on the product.

However, the user interface is not the only thing that has changed at Gravado. With the extensive functions of Shopware 6, they were also able to save time in their daily work. The handling of the store has been streamlined and there's a range of automation options for simplifying processes. Many store settings can now also be made by the marketing team or solved by the extensions. This saves Gravado a lot of IT resources. Connecting external systems has also become more accessible and more flexible with Shopware. Gravado can now easily design or write new data without needing much assistance from IT.


Further advantages of Shopware 6

After the introduction of Shopware 6, Gravado's sales and conversions skyrocketed. Sales and conversions increased by at least 35% and 20% respectively. On mobile devices, they saw at least 45% more sales and 28% more conversions. Visibility on desktop and mobile platforms also increased by at least 50%.

Gravado's key figures for its AT and CH stores in particular have really improved. This's because managing their international branches is now even easier with Shopware. The store in Switzerland, for example, was able to increase its sales by 140%. In general, the average basket value also increased by around 14%.

Gravado is very pleased with all these positive developments: "We learned a lot in the first Shopware project and have since used all this experience to launch another store with Shopware 6. We're very happy to be using a store system like Shopware 6."

Looking ahead

In the future, Gravado plans to optimise its personalisation app further. This includes the integration of new features such as delivery time predictions and information about free shipping. In addition, there will be an engraving preview for customers for a better user experience. Gravado also plans to implement tags for dynamic product groups and category sorting to improve navigation on the website. And since they're satisfied with the results of the Shopware project, they're planning to convert their other stores to the system as well.

Gravado wins the Shop Usability Award

Due to its simple design, user-friendliness and customisation options, the online store for unique engraved gifts won the Shop Usability 2021 award in the category "Accessories, Gifts & Lifestyle".
gravado-Sieger_Shop Usability_Award2021

Gravado receives the Shop Usability Award.