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Key facts:

To the onlineshop

Shopware Edition


  • desiary.de has been selling selected, predominantly handmade, home accessories and design products since 2009.


  • Décor (home accessoires and design)


  • B2C & B2B
  • Shipping throughout Europe and to other selected countries
  • 1.500 items in 100 different categories
  • Retail shop in Cologne
  • 27.000 Instagram Follower

Technical features

  • Use of the payment service provider Mollie
  • Hosting through the Shopware Hosting Partner Profihost

Benefits of Shopware:

  • Migration from Oxid to Shopware 6

  • Implementation time: 3 months

    Due to the Shopware solution partner Proxation the changeover was quick and easy
  • Using the Shopware 6 shopping experiences

    With the Shopware 6 shopping experiences special products of the desiary shop are presented in the form of a magazine
  • Sales channels: Google Shopping and Facebook

    With the help of Shopware 6, all sales channels can be controlled centrally from one administration.
desiary.de has been selling selected home accessories and special design gifts made by international designers and architects since 2009 and provides shipping throughout Europe. They bring a passion for craftsmanship and individuality to everything they do. The shop’s product range comprises around 1,500 items in 100 different categories. desiary.de primarily targets end customers, however, it also operates in the B2B market.

Migration from Oxid to Shopware 6 for new future prospects

desiary.de recently decided to migrate from Oxid to Shopware 6 as its e-commerce platform of choice. The goal was for the new e-commerce solution to offer more agility, thus ensuring the company is well positioned for the future. Having a user-friendly interface and easy-to-use content management were further requests in this project. With the help of Shopware 6 and Shopware’s partner Proxation, this was achieved and implemented successfully.

Shopware 6 experience worlds are an integral part of the shop

With the Shopware 6 experience worlds, specific products in the desiary.de shop are accentuated in the form of a magazine. The magazine enables new content to be presented to customers in an easy and efficient way and a variety of products to be advertised as well. Special features such as a colour search or a gift finder make the shop stand out from the crowd.In addition to experience worlds, Shopware 6 also left a good impression with its Social Shopping feature. This component is included in the Shopware 6 Professional Edition.

Social Shopping makes more sales channels available, enabling a simple integration into the usual social media channels. This way, desiary operates its shop using an administration interface, Google Shopping and Facebook.


The shop is operated on a managed server provided by Shopware’s hosting partner Profihost who looks after the technical setup. The agency also connected the shop with Plentymarkets, a merchandise management system.

Implemented by Shopware’s solution partner Proxation GmbH

The desiary.de shop was implemented in as little as 12 weeks by Shopware’s partner agency Proxation. This collaboration was highly satisfactory. As desiary managing director Julia Ritter positively puts it: “Working with Proxation was professional and quick at all times. The agency pays special attention to creating a clean layout, which I truly appreciate as it demonstrates a sense of aesthetics. In stressful phases, Proxation was there for us 24-7. So far, they have always found good, workable solutions.”

Looking ahead

desiary.de is especially looking forward to implementing the remaining social media integration in the shop. Also, completing the feeds is high on the agenda. Apart from that, the company is looking forward to a successful pre-Christmas period with its new Shopware 6 shop.