The success story began 20 years ago with a brick-and-mortar store for office furniture, becoming a company with two areas of business (specialised interior planning and designer furniture, both with their own online shops)
Interior design, office furniture and expert interior space planning
The einrichten-design.de online shop is part of “Büroforum planen und einrichten GmbH” and represents another important step in the company’s history. The company has progressed from brick-and-mortar furniture sales to being an online provider of designer furniture, lights and accessories. Besides its online presence, the company also operates a store for living accessories in the centre of Würzburg. Moreover, customers at the company’s headquarters in Würzburg can be inspired by a display of office furniture with the latest innovations on the market.
With the support of the Shopware partners Kellerkinder and Tricoma Solutions, the existing online shop was revised and redesigned using Shopware 6. In this context, the system was moved over from Magento to Shopware 6.
In the einrichten-design.de online shop, visitors can discover a variety of appealing designer furniture.
The objective of the new ecommerce solution is the integration of versatile design options, so that Shopping Experiences can be designed as flexibly and innovatively as possible for customers. With the growing demands of customers and the challenges of digitalisation, the requirement was for a system that offers the necessary agility and flexibility, and which therefore covers the future requirements of digital shopping experiences.
The modern layout of the online shop ensures increased sales. Customers can order the right furniture, lights and accessories for the office comfortably from home. There is the freedom to be able to act without having to rely on external developers; a milestone for the company. Marie-Christin Flöhl, Head of Content, Marketing & PR, Leitung Content) confirms: “Our expectations have been more than exceeded in matters of design options, without the need for support from developers.”
An increase in sales has already been recorded through the new presentation of manufacturers and products.
The fact that all products are sold worldwide means that all data has to be available in three languages. When it comes to product units and the associated marketing too, time is a significant factor, and this has been optimised through the use of Shopware 6. The use of the system meant that there was no need for PIM, Magento, Typo 3 and WordPress, as these processes can be replicated with Shopware 6. The company therefore no longer has to focus on the seven sales channels but only on the three languages offered.
In the bueroforum.net online shop, users can customise products such as office chairs according to their wishes.
With the use of Shopware 6, the company was able to eliminate the existing PIM which is not geared towards ecommerce. Some basic PIM features were and will be upgraded via individual developments using the API. Therefore, all processes could be brought together in Shopware 6, which enables a focus on existing resources. For with the removal of the PIM and other systems, “Büroforum planen und einrichten GmbH” is much less reliant upon the support of external developers.
For the move from Magento to Shopware 6 and the reconfiguration of the online shop, “Büroforum planen und einrichten GmbH” was supported by Kellerkinder and tricoma solutions over a period of 11 months. Dominic Schuberth summarises this positively: “Despite a few hurdles, we would choose Shopware and this cooperation again any day, as the positive aspects far outweigh anything else, and we are extremely satisfied with our new shop.”
In the context of the increasing requirements of customers, besides the combination of functionality and design, “Büroforum planen und einrichten GmbH” is also focused on the desire for individuality. Likewise, the process automation is to be extended and reinforced via interfaces.
In order to be able to offer the customer an exceptional digital shopping experience at any time, the use of Shopping Experiences with Shopware 6 will be further extended and integrated at additional places in the online shop.
A category page for special offers in the www.einrichten-design.de online shop.
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