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B2B commerce – realise your digital potential

B2B commerce requires a high degree of flexibility, individuality, and a seamless integration of existing workflows and processes. In addition to all the possibilities offered by the powerful core and the API-first approach, the Shopware B2B Suite is a valuable and comprehensive module for meeting the complex requirements of B2B business models.

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Recognized in the Magic Quadrant™ for Digital Commerce 2021

B2B Suite

The digital solution for every B2B business model

Rights and roles management, including approval processes, quick orders, budget management and offer management for field staff: The Shopware B2B Suite has been developed according to the complex requirements of a wide range of B2B business models and is perfectly tailored to the needs of retailers and their customers.

Rights and roles management

Specify and restrict the rights of your own employees: Responsibilities within the company can thus be clearly defined.

Quick order process

Business customers usually place similar orders in recurring intervals – and appreciate a straightforward ordering process. With Shopware, customers can either place quick orders as a CSV or XLS file or add products to the card via order fields.

Field service made easy

Allow select employees to access multiple customer accounts. This makes it possible to implement existing sales structures in Shopware and simplifies customer-specific consultation and sales.

Individual pricing

Individual discount scales, different customer groups or order quantities often play a decisive role in pricing. With Shopware it is possible to individually design price information.

Why Shopware Enterprise in the B2B segment?

Many B2B companies are still far behind in their digital business strategy. However, it’s becoming more and more worthwhile to move this strategy forward: In 2018 alone, B2B ecommerce made a total turnover of 1,300 billion euros.

Your digital potential can be realised with Shopware Enterprise:

  • Automate manual processes and reduce costs
  • Efficient data consolidation
  • Increase conversion and convenience
  • Raise exit barriers through process integration
  • Enable platform business
  • Open new markets
Shopware API

Complete freedom thanks to API-first approach

Following API-first approach, Shopware 6 not only provides the necessary flexibility and technological basis for long-term success in B2B business, but also reduces the effort required to conduct cross-channel and cross-device trade.

Shopware Core Connection

Perfect integration with existing system landscapes

Whether marketplace, accounting software or your own merchandise management system: Existing system landscapes can be effortlessly integrated into a Shopware shop with the help of numerous interfaces.

The seamless connection possibilities also make Shopware a central solution for controlling processes, managing data, and making use of automation. Shopware is therefore not only a shop system, but a fundamental building block for a company’s digitalisation process.

Interfaces and technologies

Shopware works together with over 400 technology partners. Many established technologies and solutions already offer a tailored connection with Shopware.

Success in Digital B2B Commerce

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Shopware adapts to your business model

Unlimited freedom guaranteed: With the Rule Builder, we remove any boundaries and offer you the freedom to design your business model without having to adapt to the software. Create flexible rules to customise customer-specific prices, shipping costs, or content.

  • Global logic: Once a rule has been created, it can be applied in a variety of scenarios
  • No programming effort: With the Rule Builder, even complex requirements can be realised without programming effort
  • WYSIWYG for business models: Intuitively define rules with conditions and links

Internationalisation made easy

  • Tailored to meet the legal requirements of various countries
  • Multi-currency and multi-language capability
  • Country specific sales channels
  • Rule-based pricing and checkout configurations for different markets
  • Configurable tax calculation for international scalability

Where content and commerce unite: Shopping Experiences

The Shopping Experiences feature make it possible to create emotional shopping experiences and provide every customer group with individually tailored content. Creating a shopping experience comes intuitively and requires no design affinity or technical knowledge. Moreover, the website and store can be operated from a single solution. This not only ensures a holistic design, but also serves to optimise processes and consolidate data.

Shopware Shopping Experiences

What our customers say

“Shopware allows for plenty of freedom when it comes to the design and presentation of technical products, professional content, and services. In our rather technical product sphere, the option of telling stories and presenting subjects in an emotional manner is a new and interesting design approach for us, as our industry is relatively conservative.”

Wolfgang Klemme

Project Leader E-Commerce, WOCKEN

"Storytelling is a great tool for visualising and presenting complex topics and products that are not immediately intuitive."

Mario Schellenberg

Head of Marketing, EMKA Schmiertechnik

Shopware Sales Channels

Sell where your customers are

Whether classic online shop, point of sale or marketplace: With Shopware 6 you can control all your sales channels centrally from one solution. You can also create sales channels for diverse corporate structures, including subsidiaries or sales brands, corporate structures such as subsidiaries or sales brands, or link international sales channels. In this way, you can easily promote your products to the exact target group you want to reach.

We are here for you

Our key account management team is dedicated to supporting enterprise customers throughout the entire duration of the project. We provide consultation on all aspects of the product and project implementation. Based on the requirements and wishes, we also recommend a suitable partner agency to realise the project.

  • Exclusive 24/7 support
  • Personal contact person
  • Uniquely tailored training program
  • Support over the entire project duration

"Working together with a certified partner agency – which we had deliberately decided to do – meant everything went smoothly. The deadline was met, and we are completely satisfied. We will continue to collaborate on the Shopware shop in the coming years."

Dominik Müller
Dominik Müller

Leader Ecommerce, Jägermeister


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shopware AG

Ebbinghoff 10
48624 Schoeppingen

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00 800 746 7626 0
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Fri: 9 am - 3 pm (CET)

Schedule an appointment for personal consultation

With our public calendar, you can schedule a time to speak personally with a member of our team. Simply select the day and time that works best for you and leave us your contact details. One of our experts will call you at the scheduled time to clarify any open questions and provide you with free consultation.

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